Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.
Boxpark, the pop-up food and retail site, is launching its third site in Wembley.
Uber’s past behaviour hasn’t helped its case with Transport for London but does revoking its license send the wrong message about the capital?
EA Sports, the gaming company, debuted its new Fifa 18 computer game with a series of matches that were live streamed across social media last night.
Transport for London announced this morning that it was withdrawing Uber’s licence to operate in the capital. The reaction from social media was one of little consensus, but plenty of strong views.
Transport for London has refused to renew Uber’s private hire licence to operate in London because it is “not fit and proper” and has demonstrated a “lack of corporate responsibility”.
Great Western Railway has revived children’s book characters The Famous Five in an animated brand campaign aiming to spark people’s love for rail travel.
The progression of digital technology has pulled people into “tribes” that content producers must learn to speak the language of, according to Mark Adams, senior vice-president and head of innovation at Vice.
Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to “enter the mix” when the Premier League TV rights come up later this year.
Public Health England has appointed Ogilvy UK to create a digital campaign aimed at encouraging young people to use condoms over the festive season.